Have you been frustrated when you’ve tried convincing a naysayer to support what they believe to be an absurd “Translink Tax”?
Have you tried everything in the TRANSIT FAQ?
Well, don’t, because just saying this one sentence will win you the vote, and convince them to vote yes. Say this sentence verbatim, and you will convince people.
"We know that if you look at the numbers, you'll see that the numbers all support the yes vote, but the problem that we can't convince people to vote yes by giving them numbers, we have to use emotions to make them feel that it's the right thing to do."
Why does this work?
1) “We know that…”
implies that it’s a well established fact that everyone knows.
2) “if you look at the numbers”
implies that they know less than you about the transit vote.
3) “you’ll see that the numbers all support the yes vote”
implies that the facts indeed back the yes vote.
4) “but the problem is…”
Yay, a problem! Something that catches their attention, and makes them feel as if they can be part of solving the problem.
5) “we can’t convince people…”
Using the 3rd person, separating the ego from them.
6) “… to vote yes by giving them numbers”
Again, implying that the numbers support the yes vote.
7) “we have to use emotions to make them … “
We’re making them feel like they can be part of the solution. By saying “we have to”, we don’t just convince them that they should vote yes, we imply that they are part of the campaign to promote the yes vote.
8) “feel that it’s the right thing to do.”
Subliminal hypnosis going on here. I’m sneakily using the phrase “it’s the right thing to do”, again implying that it makes sense.